Welcome!
Welcome to a curated showcase of my work, where you'll explore my expertise in crafting compelling and effective campaigns. Each project showcases innovative strategies and visually engaging content, demonstrating my commitment to driving engagement and achieving tangible outcomes. Discover in-depth analyses such as competitor research, reputation assessment, and detailed case studies. Dive into meticulously crafted plans for social media and product launches, along with strategic PR campaigns. Additionally, explore comprehensive Company Backgrounders and impactful Public Service Announcements (PSAs). You'll find detailed descriptions of each project along with links to presentations and dedicated websites, providing a comprehensive view of my strategic approach and creative execution.
Competitor Research
During my internship at Happy Planner, I was tasked with creating a comprehensive competitor research project. This involved analyzing and comparing price points, product offerings, social media presence, and other key aspects of our biggest competitors. The insights gained from this project were crucial in identifying market trends and opportunities for Happy Planner to enhance its competitive edge. This experience sharpened my analytical skills and deepened my understanding of strategic market positioning.
GLD Portfolio
Throughout my senior year, I dedicated myself to achieving graduation with leadership distinction. Central to this journey was creating a comprehensive website that documented my transformative experience studying abroad in Florence, Italy. This immersive opportunity provided invaluable insights and skills that enriched my journey as a marketing professional. In the spring of 2024, I showcased my discoveries at Discover USC, presenting my findings to secure this esteemed distinction. This endeavor not only highlighted my academic achievements but also underscored my commitment to continuous growth and excellence in the field of marketing.
Reputation Analysis
In my PR Management class, I conducted a comparative analysis of Target and Walmart, focusing on how each company managed positive and negative reputation issues. This project involved examining their communication strategies, crisis management approaches, and overall public relations tactics. The analysis provided valuable insights into the effectiveness of different PR strategies in maintaining and enhancing corporate reputation, equipping me with a deeper understanding of reputation management.
Case Analysis
In my PR Management class, I analyzed a case study on the Utah Jazz Legacy Trust. I created a presentation that detailed how the organization successfully achieved its goals. This involved examining their strategic initiatives, stakeholder engagement, and communication tactics. Through this project, I gained valuable insights into effective PR management and the critical components of executing a successful trust initiative.
Social Media Plan
I dove into an exciting project for my Social Media for Sports Media class, creating a comprehensive social media plan for a fictional MLS soccer team set to launch in Columbia, South Carolina. From crafting engaging sample posts to designing potential merchandise, I explored every aspect of building a strong online presence. Identifying target audiences and selecting the best social media platforms were key steps in the process, ensuring the team's message would resonate effectively with fans. This hands-on experience has been invaluable in understanding the dynamics of sports media and social engagement.
Product Launch Plan
During my internship at Alison Brod Marketing + Communications, I had the exciting opportunity to create a potential launch party on the launch of Charlotte Tilbury's Magic Water Cream. I was tasked with creating a comprehensive presentation that included finding a collaboration partner and planning a launch party. We also identified key journalists and influencers to invite, ensuring the event would generate maximum buzz and media coverage. This experience sharpened my skills in event planning, influencer marketing, and strategic communication.
SIPA Convention PR Campaign
In my PR Campaigns class, I collaborated with a team of four to develop a campaign aimed at increasing attendance at the annual Southern Interscholastic Press Association (SIPA) convention. Over the semester, we crafted a comprehensive strategy that was ultimately adopted by SIPA. Our efforts paid off, as attendance in March significantly increased compared to previous years. This project provided practical experience in teamwork, strategic planning, and the tangible impact of effective public relations.
Company Backgrounder
In my PR Writing class, I engaged in a branding project where I selected a brand and created a comprehensive Company Backgrounder. This document detailed the brand's history, mission, key products, and market positioning. The project honed my skills in research, writing, and brand analysis, providing a deeper understanding of how to effectively communicate a brand's identity and value to its audience.
PSA
In my PR Writing class, I completed a branding project where I chose Milk Makeup and created a PSA in collaboration with The Center, leveraging their existing partnership. This project involved developing a message that not only highlighted the brand's values but also supported The Center's mission. By aligning the PSA with an established partnership, I was able to create a compelling and authentic message that resonated with both Milk Makeup's audience and The Center's community. This experience refined my skills in strategic communication and partnership collaboration.
